Development of e-commerce.

It is worth noting that e-commerce has rapidly developed within the framework of classical social networks. From sales directly to the pages of networks or application stores before integrating marketplaces into social networks. This is an increasing trend of the past few years. E-commerce becomes social, when people influence other people to buy, consciously or unconsciously. The trend can be traced from simple mechanics in the integration of social networks with online shopping sites (entry through social networks, widgets, like and share) to the socialization of the online stores themselves and the use of data received in social networks for personalization. In the next few years, we will see the emergence of new types of projects, which will be a mix of online stores and social networks. At the expense of which leading countries is this happening and what features are there in each of the markets?

№1 - China
The volume of the e-commerce market is $ 562.66 billion. 33% of purchases come from mobile devices (tablets and smartphones), 67% from stationary computers. The average age of an online buyer is 25 years. Shopping is the fastest growing online activity in China.

№2 - the USA
The volume of the e-commerce market is $ 349.06 billion. 13% of purchases come from tablets, 15% from smartphones, 72% from stationary computers. Thus, Americans buy more through computers, less - through mobile devices. 72% of small and medium enterprises do not trade online.

№3 - United Kingdom
The volume of the e-commerce market is $ 93.89 billion. 12.1% of purchases come from tablets, 16.5% from smartphones, 71.4% from stationary computers. 33% of online sales occur after 6 pm. Online trade accounts for 30% of the country's economy.

№4 - Japan
The volume of the e-commerce market is $ 79.33 billion. 6% of purchases occur from tablets, 46% from smartphones, 48% from stationary computers. 97% of Internet users make purchases online. Favorite online activity among residents of Japan - reading e-mail.

№5 - Germany
The volume of the e-commerce market is $ 74.46 billion. 11.5% of purchases occur from tablets, 16.2% from smartphones, 72.3% from stationary computers. Most often, the Germans open the e-mail in the morning. Half of online sales come from Amazon and Otto.

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